News
Liverpool's New Shirt Sponsor Ends the Standard Chartered Era
Liverpool have confirmed Turkish Airlines as their front-of-shirt sponsor from 2027-28, ending 17 years of Standard Chartered. Why a sponsor change quietly turns today's shirts into tomorrow's collectors'...
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Isak Takes Liverpool's No.9: The Weight of a Shirt Number
Alexander Isak joined Liverpool on deadline day and picked up the famous No.9 — a shirt with a lineage running through Rush, Fowler, Torres and Firmino. Here's why...
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The history behind Liverpool FC and adidas: Three eras of success in the Three Stripes
With the recent launch of Liverpool’s third and final kit the season from Adidas, we look back at a partnership forged many years ago, and why Liverpool fans...
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