The Best New Football Kits to Own This Season

Every football fan has a shortlist — the shirts they’d love to own if time, money and shelf space were no object. A new season is the perfect excuse to turn that shortlist into a real collection. Here’s how to think about the best football shirts to own right now, whatever your budget.

Start with the shirts that mean something

The best collections aren’t the biggest — they’re the most personal. Your boyhood club, the shirt from a final you watched, a legend’s number on the back. Emotional pull beats brand names every time, so build around the teams and moments you actually care about.

Mix modern with retro

A great collection tells a story across eras. Pair this season’s fresh releases with a few classic designs — the ’90s and early 2000s in particular are having a huge moment. The contrast between a crisp new kit and a well-loved retro shirt is what makes a wall of jerseys worth looking at.

Don’t sleep on away and third kits

Home shirts are the staples, but away and third kits are where the character lives. They’re bolder, rarer, and far more likely to become talking points. If you want a collection that stands out, weight it towards the shirts other people don’t already have.

The smart, affordable way to collect

Buying every shirt at full price simply isn’t realistic. A mystery football shirt box takes the cost and the guesswork out of it: pick your size, and we send a genuine shirt to grow your collection. It’s the low-risk, high-excitement way to keep the shortlist shrinking — and the collection growing.

However you collect, the golden rule is simple: buy the shirts you’ll be proud to wear. The rest takes care of itself.