A subscriber in the UK
Subscribed since November 2023.





Five from their shelf. 49 more besides.
Same deal for every sport. Tap one and its box opens further down, ready to go.
Works for every sport. Pick yours
Football: tap the clubs you'd never be seen in. You can name up to three.
Ruled out
Nothing yet. Brave.
Every sport we send
Real shirts we've packed and posted to subscribers and gift buyers, one tile per team.








































From our warehouse records, June 2023 to today, UK and worldwide store.
The subscriber club
Join 130,000+ customers. Every gold dot is a country we've sent a shirt to.
All 134 countries we've sent a shirt to
Subscribed since November 2023.





Five from their shelf. 49 more besides.
Subscribed since January 2023.





Five from their shelf. 15 more besides.
Subscribed since September 2026.




Their whole shelf so far.
Subscribed since August 2025.





Five from their shelf. 12 more besides.
Subscribers pay £35.10 a box instead of £45. Two-box minimum, then cancel whenever you like.

Lockdown, March 2020. I was 16, selling old football shirts on Depop and eBay to make a bit of extra cash.
First deal was two Celtic shirts from Australia. Bought for £25, sold for £40. I was hooked.
I sold around 5,000 shirts one at a time (including a Netherlands 1988, which I gave away in a £10 Last Man Standing...).
In January 2021 I tried something new: a mystery shirt.
Over 290,000 shirts later, we work with brands like Castore, Meyba and Macron.
RoryFounder
From a bedroom to 290,000+ shirts

Selling retro shirts on Depop and eBay at 16. Those Romania tops were iconic.

Where it started. The old Rory's Football Shirts logo.

The first ever mystery shirt. Gift wrapped, labelled, no idea who was getting what.

The first orders went out from my bedroom. Two mates came round every Friday to help.

First photo after we branded it Shirt in a Box. Same floor as the old Rory's Football Shirts photos.

Me and the lads in our first tiny office.

Me and Josh putting up our first ever campaign posters. Vote for a header, you're gonna get one anyway.

Me and my mum celebrating 100,000 orders on Shopify.

Me with the basketball shirts when we launched basketball.

Showed Gary Neville the box. He went on to plug it on Stick to Football twice.

Sat in the brand new 4,000 sq ft office.
290,000+
And still picked by hand.
Tap a clip to hear it from them.
Gary Neville
Got gifted a box and gave it a shout on Stick to Football.
Ariel Helwani
Opened a box on The AH Show.
Harry Redknapp
With us at a Sporting Club Ireland lunch, June 2026.
Peter O'Mahony
With us at a Sporting Club Ireland event, January 2026.