Guides
The History of Squad Numbers: From 1–11 to Fixed 1–99
Numbers on football shirts used to mean a position, not a player. Here's how the game moved from a numbered starting XI to the fixed, personal 1–99 squad...
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Football Shirts That Made a Statement: When Kit Design Becomes Art
Some football shirts are more than a sponsor's billboard. From musician collaborations to kits built around a cause, here's how clubs turned the shirt into a genuine cultural...
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The Most Iconic Football Kits of the 90s
The 1990s gave football its most fearless era of kit design — abstract prints, clashing colourways and templates nobody would dare repeat today. Here's why those shirts still...
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Football Shirts You've Never Heard Of That Are Secretly Stunning
You don't need a Premier League crest to own a genuinely brilliant football shirt. From lower-league England to the far corners of world football, here are the obscure...
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NFL Shirt Numbers Explained by Position
With the new NFL season kicking off, here's a straightforward guide to how American football shirt numbers map to positions, and how the rules have loosened up in...
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Germany Kit History: Retro to Modern
From the screw-in studs of 1954 to the silver away shirts of the 2000s, we trace how Germany's kit went from strict white simplicity to one of the...
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The Greatest Home Kits in Football History
From Newcastle's black and white stripes to Brazil's canary yellow, we round up the home kits that have defined clubs and countries for generations.
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The Most Iconic World Cup Kits of All Time
From Brazil's 1970 yellow to Cameroon's sleeveless statement and Iceland's blue lightning, we count down the World Cup kits that fans still talk about decades on.
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Mexico Kit History: Bold Designs Over Time
From the green of El Tri to Jorge Campos's neon goalkeeper kits, Mexico's shirts have consistently taken more design risks than most national teams. We trace the story...
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Argentina Kit History Through the Years
Argentina's blue-and-white stripes are one of football's most recognisable kits, but the design wasn't settled until years of confusion and colour clashes. We trace the shirt from 1908...
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Is Shirt in a Box Legit?
Is Shirt in a Box legit? Yes — Shirt in a Box is a legitimate business, and every shirt we send is a genuine, officially licensed football shirt....
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Cult Numbers: The Story of 23, 44 and 99
Not every legendary shirt number sits between 1 and 11. We look at how 23, 44 and 99 became football's favourite outlier numbers, and the players who made...
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