Guides

From local tailors to global sportswear giants, we trace how a handful of kit manufacturers came to define football's visual identity.

From the 1980s polo collar to today's retro revival, we trace how the humble football shirt collar became one of the most telling details in kit design.

Grey away shirts, clashing sponsors and designs fans still argue about years later — we look at why certain football kits become genuinely controversial.

A roundup of the standout home, away and third kits from this season's releases, and what actually separates a good new kit from a forgettable one.

Stripes, colours, a signature detail and a moment in history — we break down what actually turns a football kit design into an icon.

Some football shirts are more than a sponsor's billboard. From musician collaborations to kits built around a cause, here's how clubs turned the shirt into a genuine cultural...

The 1990s gave football its most fearless era of kit design — abstract prints, clashing colourways and templates nobody would dare repeat today. Here's why those shirts still...

You don't need a Premier League crest to own a genuinely brilliant football shirt. From lower-league England to the far corners of world football, here are the obscure...